Blade is part of the Hedera ecosystem, the same blockchain powering LG’s marketplace. Why does LG have a thing for Hedera, instead of, say, Ethereum, which holds the lion’s share of NFT activity? Hedera is backed by a coalition of a few dozen companies, including LG, video-game publisher Ubisoft, Google and others. Even though NFT platforms on Hedera are tiny compared with major services like OpenSea and Nifty, the blockchain prioritizes security and energy efficiency, which is probably why it was attractive to a mainstream brand like LG.


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