Part social experiment, part community building exercise, holders of the project were given a set of rules that would ultimately determine their NFT’s rarity and long-term value: If no one moved, listed or sold their asset for a year, the project would be capped at 50 editions and they would be free to move their art without consequence. But if one collector were to “break the rules,” the remainder of the 666 editions would be released to the public for minting.


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